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What coupon background do you have?

Due to the tough economic climate (ever increasing prices i.e. petrol, food, inflation, etc.) that contribute to the decline in consumer spending, The Coupon Company identified an opportunity to establish a company in the spirit of Ubuntu that would benefit both consumer, retailer and/or service provider.

After successfully establishing a coupon culture in and around Pretoria, The Coupon Company has since grown from strength to strength. Our product & service has proven to be so effective that we have expanded our business to include Durban and Cape Town within a matter of 18 months!

 

What is the potential for coupons in South Africa?

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Coupon usage is growing strongly in SA - The demand is there
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65% of coupons motivated new business
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52% of coupons motivated brand switching
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Shoppers all say, if coupons are distributed they will be used
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SA redeems 12 Million coupons annually
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Coupon usage grew from SEP 2009 to MAR 2010 by 147.8%

 

What is in it for me (as a retailer)?

Differentiation
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Coupons are an interactive promotional medium. This innovative channel helps you stand out in a crowded marketplace.
Demonstrating sensitivity
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to the tough economic climate
You can claim empathy from your customer by offering particular discounts. This obviously could lead to sales you may not otherwise have made.
Price Elasticity
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You can stimulate sales by providing slightly discounted prices to more price-sensitive consumers, while maintaining standard shelf prices for walk-in consumers. You maintain your existing sales, while possibly making additional sales you would otherwise not have made.
Stock Clearance
dot Coupons can help you move slow-selling stock, improving cash flow and provide space for new stock.
Relationship building
dot Coupon redemptiion is so interactive, it assists with building loyalty and attraction towards your store.

 

Why would consumers benefit?

The Economy
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Every discount coupon offers relief in the current economic climate. The probability that coupon advertisements will be read and used are significantly increased.
Everyone appreciates a deal
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A potential deal makes a consumer a savvy shopper, & more inclined to purchase and take advantage of the deal/service.

 

What is the purpose of The Coupon Booklet?

Coupons can be considered as a dynamic method of advertising as the coupon itself encourages customers to shop with you whilst giving the shopper a sense of achievement through having stretched their Rand that much further. Our Unique Coupon Booklet initiative provides the customer/shopper with
a multitude of savings and at the same time the advertiser benefits from inexpensive marketing costs

Convenience
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Consumers who regularly use coupons claim that organising and accumulating coupons has been a problem. Customers like the coupons but not the cutting. The glossy perforated booklet format solves this matter.
Longevity
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The discounts offered will ensure that the booklet will be kept for the validity period of the offerings and longer for reference.

 

I am interested:

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Determine which product or service you want to promote with coupons.
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Contact us at the Coupon Company
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We will assist with the graphics and layout, and place your company with offer in the booklet.
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The coupon booklet is distributed with your advertisement.
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Consumers utilise the booklet and redeem coupons at your store.